Can't say much for effectiveness, but is an easy 10/10 in all other departments in my books. Recently opened up a sample of the Chocolate Graham Cracker, and it's already my favourite protein. Flavour is amazing, and tastes just as you'd imagine after looking at the pictures. Consistency was second to none, easily the smoothest mixing protein I've had and a very high quality blend of both whey protein isolates and whey protein concentrates. Comes from a reputable brand as well, you really can't lose with this protein!
Long review link posted.